This YouTube clip promoting the new documentary on Mike Tyson, which hits theaters in April, gives new meaning to the phrase "viral marketing." Was the outside-the-box thinking in putting this clip on YouTube to get theater-goers talking about the movie by making them vomit? Instead of grossing people out, why not try the more traditional route, used effectively by Rolling Stone on its cover, to get people to buy your product?

What could be more traditional than two girls having an ice-cream cone? That cover might as well be a Norman Rockwell painting.

I agree. I could watch a feature film of nothing but coeds licking from the same ice cream but I doubt I could sit through a documentary about Tyson.

Tyson must have had a ball in prison.

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